Local 7 needed a stronger, more cohesive visual identity that reflected the pride and grit of its members. During discovery, the client referenced the nostalgic feel of bold, character-driven sports branding they grew up with, which helped clarify the emotional direction for the work. We developed an original, illustration-led brand system built around a mascot-style mark and flexible badge structure. The identity applies classic principles — strong silhouette, high contrast, and simplified forms — to create a durable system that scales across apparel, merchandise, and print applications.