education
Designlab - UX Academy
Certificate in UX/UI Design
December 2024 - August 2025
CALarts - Coursera
Certificate in Graphic Design
Certificate in UX/UI Design
2020 - 2022
Siena College
BA in Creative Arts
January 2010 - June 2013
skills
User Research
Wireframing
Prototyping
Information Archetecture
Interaction Design
Stratetic thinking
Business Acumen
Usability Testing
Graphic Design - Print & Digital
Branding
Rich Media Design
Illustration
tools
Figma
Framer
WordPress
Photoshop
Illustrator
InDesign
ChatGPT
MidJourney
FathomAi
Calendly
Optimal
Google Workspace
client experience
PGATour
BBC Global News
Nexstar Media
TIME
Identity Hair Co.
Details Hair Studio
Honey Hair Studio
experience
Freelance Product Designer
Pacemaker Audio
December 2024 - September 2025
Led end-to-end UX design, aligning business goals with user needs to launch a responsive site that boosted bookings by 35% and reduced drop-off by 25% in three months.
Created a cohesive brand style guide and scalable design system while collaborating cross-functionally to ensure an on-time, seamless launch.
Freelance Graphic Designer
OMF Design
2012 - Present
Partnered with 20+ small businesses and music groups to create user-centered, multi-channel digital solutions—spanning branding, websites, social strategy, and more—that boosted visibility and engagement.
Balanced creativity and strategy to deliver measurable business growth while managing multiple projects on dynamic timelines with research-driven, iterative design.
Lead Graphic Designer
Wrap Kingz at Mohawk
2024 - 2025
Designed 50+ custom vehicle wraps and signage, aligning with client brands to boost visibility and local exposure through impactful mobile advertising.
Delivered 100% production-ready, print-optimized files while collaborating closely with clients, achieving 95% first-round approval and reducing production errors by 30%.
Campaign Specialist
Clipcentric
2022 - 2024
Designed and optimized digital ad campaigns while providing Tier I/II support, troubleshooting issues, and delivering product demos to drive client success.
Shared platform expertise through training, gathered client feedback to influence product improvements, and built strong relationships to ensure ongoing campaign performance.
Graphic Designer & Spa Coordinator
Dimensions in Aesthetic Advancment
2014 - 2020
Led a full company rebrand, managing social, CMS platforms, and booking systems to boost visibility, streamline operations, and improve client experience.
Designed multi-channel marketing campaigns and in-house product packaging while exceeding sales quotas three years running through client growth and inventory management.